You’re passionate about your hobby and love sharing it with the world. In fact, you love it so much that you decided that it's time to start your own blog. After all, just about everyone you know has one and some are actually pretty popular. If you’ve been holding out because you’re not quite sure how to get started, we’ve got you covered to start out on the right track of success.
Know Your Niche
Most people who start blogs are either an expert in their chosen niche or simply love sharing their passions. And while both types of bloggers can be successful, it’s usually a lot easier to succeed if you have insight into what you’re blogging about. For example, if you’re passionate about cooking but don’t really know a teaspoon from a tablespoon, you might want to learn a little more before you create content. Regardless of niche, make sure you truly have valuable insight into the topic. Even though blogs might seem a little outdated, most readers still welcome the education and entertainment they derive from a well-written post. Spewing nonsense won’t help you build a loyal community.
Set Up Your Website
In addition to creating quality blog posts, you also need to set up your website. Some people choose to run their blogs in WordPress while others turn to Squarespace. Both platforms offer a variety of perks and plug-ins that can help create the ultimate blogging experience. If your goal is to make a career out of blogging, you’ll want to buy your own domain. Not only does it look more professional, but readers will automatically associate your blog domain with your other social platforms as well.
At one time or another, you’ve heard about the importance of SEO. When applied correctly, SEO can help you land on the first page of Google. But if you’re not familiar with the inner workings of search engine optimization, your content might never be seen. That’s where hiring an SEO consultant comes in. By being visible on search engine results pages means your content will be seen by your target audience. An SEO consultant can help you zero in on keywords and phrases that rank high in online searches.
Don’t Forget the Details
You also need to create a visually appealing website. Readers of today want an all-encompassing experience, in addition to informative content, don’t forget to make your website worth looking it. Oddly enough, it’s easy to forget about your color scheme or easy navigation when you trying to create killer content. Think about what you find appealing when reading your favorite blog. Use that as inspiration for your own.
Finally, don’t forget to have fun building your blog. Don’t let your stats take away from the reason you started. Also, don’t beat yourself up if you don’t feel like blogging all the time either. Create a blogging calendar where you brainstorm ideas, create graphics and write your posts. You can then use an auto-posting program to post content.