Many people dream of owning a restaurant. Most of them had the experience of working at a restaurant at some point in their lives. But do they have what it takes to succeed? How to start a successful restaurant?
Owning a restaurant can be a dream of many people, but not everyone tries to make it come true. When you think about it, there’re quite a lot of things to take into consideration before you manage to launch it. Some people may be not aware of the time and effort that needs to be put into building this dream. The first year of the restaurant is crucial. That’s when around 60% of them fail. How to avoid failure? Here are the tips to achieve success.
- Have a plan
The reason why many restaurants fail is the lack of a business plan. It’s crucial. You may have a great vision on how you want your restaurant to be and what it stands for. You need to plan the steps that you’re going to take in order to achieve success. The process should be simple at first. Your plan should include a market research, competitors, target audience, a marketing plan and financial and budget plan. Restaurant like Salt Flakes Restaurant have goals, like achieving a Michelin Star and they work to achieve it.
Do you want to create a fine dining restaurant or a casual one? Is your dream restaurant more modern or classical? Perhaps you want to create an atmosphere from the French Riviera. You need to create an ideal image of your restaurant. Concept is one of the top three factors of success. The atmosphere, cuisine, decorations and details all need to work together.
No restaurant achieved greatness without a great chef! You need to make sure that your chef fits your concept to avoid the drama and misunderstandings. If your restaurant specializes in a certain kind of cuisine, make sure that you hire an expert. Great dishes lure in customers and win them over!
Location can make or break the restaurant. You might have great marketing, the best chefs and friendly atmosphere, but if your location is unpopular than it will be hard to attract customers. It’s good to start your restaurant in the popular parts of the town or in a trendy new location. Make sure that it complements the concept of your restaurant!
The success of the restaurant depends on how well you plan things out. It’s also a bit of luck, talent of your chef, location and the idea. All of these mixed together can create a great experience.