Every business owner knows the importance of marketing their business. After all, if no one knows that the company exists, then there’s only so much success that they’ll be able to achieve — and it won’t be very high. Indeed, marketing has become even more important in recent times because of the vast competition that exists between companies for the attention of consumers.
If you’re a business owner, then you’ll probably already have the basics of marketing down. You’ll probably have PPC campaigns, good SEO, and so on. But there are also many other options available to you. In this blog, we’ll run through some “alternative” methods for marketing your business. These options are a little less well-known but can be extremely effective.
Hit the Streets
It can be highly effective — not to mention fun — to hit the streets and meet with the public directly. This is something you can do whether you’re an online or offline brand; the people that walk the streets are the same ones that use the internet, after all. A pop-up stall can be a great way to get some attention and educate the public about what it is that you have to offer. Just be sure to offer something to the people that come up to your stall in exchange for their time and attention. Some free swag or even something like donuts and a drink can be highly effective — and ensures that they leave your stall with a positive image.
Partner With Others
You’ll have your own audience. Another business will have its own. Why not put the two together? Partnering with other businesses is an excellent way to grow brand awareness and also just to boost your profits. The key is to partner with a business that is thematically similar but which is not a direct competitor. For example, it would make sense for a coffee company to partner with a bakery or for an adventure vacation firm to partner with a store that sells outdoor clothing. To make sure that this is a prosperous venture, be sure to set the same standards for the company that you’re thinking of working with as you do for yourself.
Host an Event
It’s been a long time without events, thanks to the coronavirus pandemic — but now they’re back, and people are especially eager to attend them. You can host any kind of event you like: it could be one that brings people in the industry together, one for customers, one that’s simply a (sponsored) fun time, or anything else. The main thing is that you draw people in and offer them something of value. You’ll need to have an objective and learn about marketing events, as well as ensure that your staff is on board (especially if they’ll be working the event). But if you can get it right, then you’ll find that it makes a splash and brings more customers your way.
Alternative Marketing Mediums
Most people know about marketing their products or services on social media and so forth, but did you know that there are also many other options out there? For example, you could host a podcast. This is something that sounds grand, and perhaps it is, but it’s also not impossible. If you have a couple of microphones and some editing software, you can get one out there pretty quickly. Of course, you can’t just sit around and talk — you’ll need to offer something of value. This approach will work best if your business operates in an industry that people are particularly passionate about.
You can also raise the profile of your business by raising your own profile. There are plenty of people on Twitter who have become “thought leaders,” which is a term given to people who can offer insights and expertise regarding their chosen industries. If you can build up a following, then you’ll find that your business benefits. This approach won’t just attract more people to your company, either — it’ll also help to give your business more credibility.
Finally, you can also look at becoming a part of your community. This works well if you’re a local business, but don’t discount it if you’re a digital business, either. There’s a whole host of things you can do in your community, including sponsoring local sports teams, doing volunteer projects as a group, having a stall at the Christmas fair, and things like that. This isn’t just good for business, either — it helps to make your company more wholesome, too.