There are days when there is no pleasing a customer who walks into your store. They were in a bad mood when they woke up. They didn’t want to get out of bed, they didn’t want to get out of the house. And they didn’t want to have to go to your store. The only reason they are there is because they were forced to go there due to some unfortunate circumstance. They lost something they needed, or something broke, or they ended up needing something they didn’t look forward to buying. Whatever the reason, they’re not happy and they are going to let you know it.
Make Your Customers Happier by Adding These 3 Simple Things to Your Business
As a business owner, you already know that a happy customer is one that will spend more money in your store. You don’t want people to be there because they feel they have no choice. You want people to want to be there. In states where the lottery is legal, many convenience stores are flooded with customers who are there to buy scratch-off tickets. They get mighty thirsty in the process. If you are not in such a state, or if that just isn’t your scene, here are some ideas that will get people coming into your stores with a smile on their face instead of a frown:
Smart Lockers
Millions of people around the world are expecting their new M1 iMac and iPad to come in. They might or might not be home when that time coms. It would be better if they could change the delivery location to a store nearby that has smart lockers for receiving packages. They wouldn’t have to worry about missing a delivery attempt. Instead of being stressed about the delivery, they could be excited.
What you might not realize is that your place of business could easily become a hub for smart lockers. That way, everyday, you would have many happy customers walking into your store who otherwise might not have stopped by. While that happy customer is there, they will notice your products and services. Even if they don’t need anything at the time, they will know you are there for when they do. They will enter happy and leave happier. They will associate that feeling with your place of business. Smart lockers are both needed and wanted in your area. By providing them, you will be a delivery hero in your community.
Interactive Art
People like art, especially huge, whimsical art. Even more, they like art that is interactive. A good example of this are those butterfly or angel wings murals that people pose in front of and share on social media. It is frivolous, but fun. Some artists will paint murals for free. If you don’t like the wings, you can get a balloon mural with a basket people can enter for their big photo op. If you want to go even further out of the box, you can have a water feature involving something like a painting of water being poured from a pitcher, only the water is real.
The best idea is to let the artist freely express themselves. Allow them to do a conversation piece, or even something mildly controversial. Art speaks in its own voice. Give it the freedom to speak to as many people as possible. Suddenly, your store is the center of conversation, personal photos, and maybe even a few pieces in your local newspaper.
More Payment Options
Digital wallet apps like Apple Pay and Google Pay overtook cash as the main form of payment in 2020. If you are still running a cash-only business, you are either grossly overestimating the cost of using other systems, or grossly underestimating how many customers you are turning away, or both. Adding these forms of payment are trivially easy. A person running a home business over the internet can add them in minutes, not days. Digital wallets not only make customers happy, it has been proven that people using digital wallets spend more than people using cash only. Don’t shut out the big spenders by telling them their money is no good at your store.
You have the power to bring happiness to the people in your store. Just add smart lockers, interactive art, and the form of payment they most want to use.
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