Social media presents your business with tremendous marketing opportunities, so you need to know How to Choose the Right Social Media Strategy for Your Business. The major question is which channels will suit your needs best.
How to Choose the Right Social Media Strategy for Your Business
Before you start your social media marketing campaign, you have to determine the main goals and create a strategy and decide on an Audience Matching Tool. Once you know what your aims are, you will understand which channels will deliver the best results. If you are stuck, you can reach out to social media marketing companies for help.
Most business owners rely on a combination of social media channels. Consider these aspects before you choose the right social platforms for your business.
Determine Your Goals and Base your Strategy on Them
What will your social media marketing campaign aim to accomplish? Would you like to promote your corporate website? Do you want to increase brand awareness? Or maybe you want to get feedback from your customers and expand your network?
It is also important to keep track of changes with ad campaigns and what platforms you use. So for example looking at google ads changes for 2022 to see if you need to plan differently.
Answering these questions will help you determine which social media platform will be most useful for your business promotion. Each channel has its specific pros and cons, and each will be best for a specific aim. Choose social media channels in accordance with the promotion strategy that you have just created.
Know When Your Audience Is Active
You want to keep in touch with your audience, but you can’t do that without knowing the best time to connect with them. Remember, your audience won’t necessarily be in one place, which means you’ll have to deal with different time zones, and you can’t expect everyone to be active at the same time.
Therefore, it's best that you know the times during which your audience is most active across time zones. That way, you’ll be able to schedule your posts so that they go live at a time when the majority of your audience is active. Choose the right social media platform to grow your audience.
Before moving to the next step, make sure that you know your audience well. Depending on your brand and your customer's niche, you will need to use different social media. For instance, using Instagram for promoting business-related services wouldn’t give you the same results as promoting them via LinkedIn. At the same time, if you own a beauty product, using Twitter to increase your audience will not satisfy your expectations, as Instagram is the most relevant platform for that. If you know how to track influencer ROI , you can simplify your job by only working with the most suitable person for your business. For instance, if you are working with an Instagram influencer to measure results, you need several metrics such as likes, views, shares, impressions, reaches, etc.
When is a corporate blog the best option?
Most companies today have corporate blogs. Yet, many lack a clear understanding of the main aim of a company blog. And to make it worse, most owners don’t know the positive effects of social media.
A blog allows you to present information in an informal way. It creates unique content that demonstrates your professional experience and your know-how.
Even more important, a corporate blog allows you to get feedback from your customers and partners. It is one of the best channels to interact with the people that you work with. Allowing users to comment on your articles will let you know whether clients are satisfied with your products and services.
A corporate blog can be used to promote your corporate website and to show the more informal face of your company. It can be a very powerful communication channel if utilized properly.
Facebook and Brand Recognition
Facebook can help you establish brand awareness, and the network — which also includes Instagram — is probably the most ‘visual’ of the social media platforms. You can create a Facebook page for your business, where you will get the chance to post information, photos, and videos.
Another useful option is Facebook ads. They appear in specific profiles that you select on the basis of age, gender, location, and interests. Facebook allows you to create a targeted campaign, through which you can establish an image for your company.
Facebook is the best social media channel in terms of brand recognition and awareness. Once you gain popularity and fans, you will be able to expand your social network rapidly. People will get used to your image and to the products and services that you offer.
You can thank Mark Zuckerberg for the ability to use Facebook within your business. If he hadn't set up this social media platform in his dorm room in 2004 then you wouldn’t be creating the marketing and ads on your page. Mark Zuckerberg’s net worth is now around $70 Billion but it hasn’t come easy. Using Facebook will work wonders for your business especially if your target audience is mostly those over the age of 50, this is their highest demographic.
Twitter will Help You Build a Network
Building your professional network is easy if you use Twitter. The microblogging platform offers excellent networking and information sharing opportunities. Use Twitter to contact other individuals who operate in your sphere of competence. Twitter will help you find partners and exchange useful practices and ideas.
The Twitter search allows you to discover people on the basis of interests and competence. This tool will help you expand your business network and will provide you with useful information about innovations and trends in your sector.
A Combined Approach is the Best One
Use a combination of channels to achieve all these goals simultaneously. Each marketing platform will offer you some advantages of its own. Most businesses utilize a range of social media to increase recognition, contact clients, get feedback and present the human side of their business.
When it comes to deciding what channels you should be using, the best thing to do is to discuss it with your teams. Make sure you include in your daily standup agenda.
Utilizing several channels is often time-consuming. It requires commitment and maintenance. Yet, social media provides you with an inexpensive and effective communication channel that cannot be compared to any other option. Make use of its full potential!