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    Home » This & That

    Five Best Reviewed Haircare Brands 2025

    Published: Jul 2, 2025 by Jennifer · This post may contain affiliate links · Leave a Comment

    Finding haircare products that work for you can be a struggle, no matter your hair type. 

    For example, you want to make sure that you find a product that is well-suited to your hair type and will not dry your hair out. In addition to this, you need to make sure that it contains the right ingredients and isn’t out of your usual price range.

    Fortunately, that’s where this guide comes in! 

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    Read on to discover the products that will help to transform your hair, giving you the healthy, glowing locks you’ve always dreamed of! This means that you will not have to try out hundreds of products in order to find one that is a great fit for your hair.

    1. Aliis Beauty: The Best Overall Brand.

    Aliis Beauty is a beauty brand that focuses on creating high-quality products for all hair types, whether you’re blessed with tight curls or sleek, straight hair. Their products are designed around the belief that healthy hair starts with a healthy scalp, which means that they can be used to resolve issues such as dryness and product buildup. 

    By working to improve your scalp health, you can deal with a wide range of issues, such as hair loss, limited hair growth, dandruff and dryness (to name just a few). That’s why this is considered the best overall brand in this list - it tackles numerous issues all at once, all without causing any further damage to the hair.

    Currently, their range comprises seven core products, including a daily shampoo and conditioner, a clarifying shampoo, a lightweight conditioner, a dry shampoo, a hair masque and butter, and a hair oil, all of which have received positive feedback from customers, stylists, and industry experts. This is likely because they are made from natural ingredients that are sulfate, silicone and paraben free. 

    They’re also known for their pleasant smell, and who doesn’t want great-smelling hair? While this is definitely a premium product, it is affordable, especially as you only need to use a small amount of product each wash day to get great results.

    While they may be a little newer to the market than some of the other brands within this list, they’re already proving that they are here to stay. 

    Pros: 

    • All products are sulfate, silicone and paraben free.
    • Plant-based formulas. 
    • Products smell GREAT.
    • Products are lightweight and hydrating, promoting a healthier hair and scalp.
    • Products contain ingredients that are science-backed when it comes to improving hair health.

    Cons: 

    • Currently, no shipping to Hawaii or Alaska, and no international shipping

    2. Cerave: Great for sensitive scalps.

    Cerave is already a big name in the skincare industry, known for producing no-nonsense, natural products that produce great results, especially for those with sensitive skin. More recently, however, they have expanded into the world of haircare. Again, these products are tailored more towards those with skin sensitivities, in this case, a sensitive scalp.

    Their (somewhat limited)  range of ceramide-infused shampoos and conditioners is designed to help restore moisture to the hair and scalp. This allows for smoother, shinier hair and fewer split ends!

    Pros: 

    • Products contain ceramide, which helps restore moisture. 
    • Products are gentle and hydrating.
    • Available online, directly from the brand, or from numerous drugstores and beauty retailers 

    Cons: 

    • Limited product range, and may not be suited to all hair types
    • Products are fragrance-free.

    3. Dove: Great for Value.

    While your hair is something you should always be willing to invest in, the chances are that you don’t want to break the bank. As such, if affordability is #1 on your list of priorities, then you should be sure to check out the Dove haircare range, which can be purchased at the majority of drugstores and beauty retailers, as well as online.

    Dove has one of the largest product ranges in the list, including Dove Moisture (for dry and damaged hair) and Dove Colour Care (for dyed and colored hair). However, some of their products do contain sulfates, which can further strip or damage hair. 

    Pros: 

    • Affordable and diverse product range
    • Available at a wide range of retailers, both online and in person
    • Products are available in numerous fragrances

    Cons: 

    • Products contain sulfates and other potentially harmful chemicals
    • Some users report significant product build-up when using this range

    4. K18: Great for Damaged Hair.

    There are many different ways in which your hair can become damaged, including over washing, poor styling choices and even hair dye. K18 products are designed with this kind of damage in mind, producing products that focus on restoring your hair’s natural strength and glow. For this reason, they’re a particularly great choice for those with dyed hair, especially if you’ve been dying your hair for some time now.

    As the name suggests, these products contain K18 peptides, which are clinically proven to reduce damage from chemicals, heat and bleach. 

    Pros: 

    • Contain K18 peptides, which are known for producing great results 
    • Perfect for those on the lookout for healthy hair 

    Cons: 

    • Products are much more expensive than others on the market.

    5.  Kinky-Curly Haircare: Great for Curly Hair.

    As the name suggests, Kinky-Curly Hair Care is designed with curls in mind! No matter your hair type, curls are hard to maintain, especially if you want to avoid the frizz. This is a challenge made a little easier when using Kinky-Curly haircare products, including their best-selling Curling Custard and Knot Today leave-in conditioner.

    Pros: 

    • Designed to protect and enhance natural curls without drying out your hair
    • Products are made with natural, nourishing ingredients as opposed to hash, drying chemicals  

    Cons: 

    • Can cause product buildup if not washed out correctly 
    • Somewhat limited product range

    Final (Shower) Thoughts.

    With hundreds of new products hitting the market every single year, it can be hard to know where to even begin when shopping for new haircare products. Fortunately, this guide has made it easier than ever to perfect your hair routine, by showcasing the best products around! 

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    About Jennifer

    Jennifer, AKA "The Rebel Chick," is a 40-something Gen Xer who strives to help her readers live their best lives possible with easy recipes, travel inspiration and lifestyle tips!

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    Hi, I'm Jennifer! I'm a Miami native and I love sharing easy dinner recipes, baking recipes, travel ideas and general Miami Lifestyle fun! Follow along for inspiration on how to make the most of your life!

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