Bulgaria is quickly emerging as one of Europe’s must-visit “hidden gem” holiday destinations, combining stunning natural landscapes, rich history, and a variety of activities for all types of travellers, whether they’re into partying, relaxing on the beach or immersing themselves in culture.
With the Bulgarian Ministry of Tourism actively promoting the country’s diverse offerings, Bulgaria is positioning itself as a competitive and attractive choice for holidaymakers. Here’s why Bulgaria should be on your travel radar for your next holiday.
A Variety of Activities for Every Season
Bulgaria’s diverse terrain provides endless opportunities for outdoor enthusiasts and nature lovers alike. Hiking is a popular activity, with trails that cater to all levels of experience. Among the best spots are the Seven Rila Lakes, the rugged Rhodope Mountains, and the breathtaking Pirin Mountains.
For those interested in winter sports, Bulgaria ski holidays are gaining popularity, with the resorts offering a more affordable alternative to the Alps. Major ski resorts like Borovets and Bansko offer slopes suitable for beginners and experienced skiers alike, with prices at about two-thirds of what you’d pay in more traditional European ski destinations.
The Beaches of the Black Sea
Bulgaria’s Black Sea coast rivals the beauty of the Adriatic, making it perfect for beach lovers. The coastal areas, including Varna, Nessebar, Burgas, and Sozopol, are known for their sandy beaches, warm waters, and picturesque landscapes. Varna, particularly, is famous not only for its beautiful coastline but also for its vibrant nightlife.
Sunny Beach is a family-friendly destination, offering water sports, kid-friendly attractions, and a wide expanse of sandy shoreline, making it a top pick for tourists seeking both relaxation and adventure by the sea. During the evening hours, meanwhile, it becomes an infamous party destination famous with young revellers around Europe.
Affordable Travel and Living Costs
One of Bulgaria’s major attractions is its affordability, which allows travellers to enjoy a high-quality experience without breaking the bank. Flights, luggage, hotel, and airport transfers can start from around £260 per person, while local prices are equally budget-friendly.
A three-course meal in a restaurant can cost under a tenner and a bottle of wine is often priced under £5. Bulgaria’s affordability also extends to transportation and activities, making it an ideal destination for budget-conscious travellers seeking a European experience without the high price tag.
Rich Culture and History
Bulgaria boasts one of the richest historical heritages in Europe, rated third for its number of significant historical monuments. The country’s history spans Thracian, Greek, Roman, Byzantine, and Ottoman civilizations, providing a unique blend of architectural and cultural landmarks.
Must-see historical sites include the Ancient Serdica Complex in Sofia, the beautifully preserved Old Town of Plovdiv, the mystical Krushuna Waterfalls, and the ancient city of Perperikon. These sites reflect Bulgaria’s storied past and offer travellers a fascinating look into centuries of history and culture, making it a destination wealthy with discovery.
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