Adverts. We can love them and hate them, and we can find them the biggest nuisance in the digital world or actually kind of useful, from time to time. No matter where you go online, you’re going to come across an advert or two, and maybe even a whole host of them stuck across a webpage. They’re one of the main ways an online brand or blog can make money – it’s all affiliate marketing, and in most cases, the click through rate can soar through the roof!
But what kind of ads work the best? You might be trying to monetize a website right now, or you might just be curious, so let’s go through a few of the most noteworthy advert styles below.
An original advert is rare these days. It feels as though every single marketing idea out there has been done time and time again, and we’re all used to how the advertising system works now. And that’s why half of the advert campaigns that are rolled out are failing; the customer base is tiring of what you’re pushing, and they know the score by now.
But how do you make something original? Most of all, you take something that’s been done before, and you try to improve. A good design will always capture attention.
Taking Up All Your Attention
If an add takes up your attention, it’s a keeper! If you can put something on the screen that actually grabs someone, and promises them quite a few nice things that they’d find useful, there’s a good chance your click through conversion rate is doing very nicely right about now.
But what kinds of ads do this? How do you grab someone’s whole attention, in a world where we seem to have very short attention spans? Of course you can be original – something that’s rarely been seen before is going to look out of the ordinary, and immediately stand out. But one of the best ways is to use a website pop up; for example, a pop up banner design for eLearning companies has proven very useful to such websites in the past, and simply because they’re orientated towards people who are here to read and take in information! Which leads us on to our final point:
When You’re Actually Targeted
A good ad knows who it is targeting. You’ve placed the ad just right, and you know it’s in prime view of someone looking at your website homepage, and now you just need to make sure the content is correct. And the only way to do that is to know your market, inside and out.
You’ve got to have a persona or two, or at least a bit of feedback from the people who visit you on a regular basis. What brought them back, time and time again? And what kinds of ads have they responded to in the past?
Are your adverts standing out? If not, try these tips.