Fresh is no newbie on the skincare scene. The brand has been around since 1991, when Lev Glazman and Alina Roytberg saw a need for effective, natural skincare products that were also safe for the planet. The brand kicked off as a small neighborhood store in Boston, and their first product was a delicious, luxurious soap that the pair made and packaged by hand.
The brand really took off when Lev and Alina, after searching for luxurious and ethically made products that they couldn't seem to source anywhere, decided to make some themselves. Fresh is built around a desire for gorgeous skincare products that look beautiful, feel opulent, and work as well as the best in the business — and that's what the brand brings to this day.
Product Overview
What Is the Fresh Soy Face Cleanser?
This cleanser is a hydrating gel cleanser that removes makeup & SPF while soothing & balancing your skin every day. The Fresh Soy Face Wash is a best-seller, not some brand-new, unproven product. It purifies the skin without stripping it of the natural oils it needs to stay healthy and happy, and cleanses clogged pores gently but effectively.
Key Ingredients
- Soy proteins to help retain hydration, improve elasticity & smooth skin.
- Aloe vera helps to soothe and hydrate the skin.
- Cucumber extract helps to calm, soothe, and provide a cooling effect.
Skin Benefits
This product cleanses thoroughly, leaving skin with fewer reasons to break out, less unwanted shine, and fewer blackheads. The soy proteins help to maintain both the skin’s pH balance and moisture barrier. Not only does this product remove all traces of dirt, but it also removes all traces of makeup without the need for excessive scrubbing.
Texture & Usage Experience
Texture, Scent, and Feel
This cleanser comes in gel form, which turns milky and lathers gently after being applied to a wet face with clean hands. As the product forms, it becomes richer and luxurious, but still washes away completely and leaves no residue behind.
The aloe vera in the formula gives the gel its firm substance, and the cucumber infuses the product with its light, fresh cucumber scent. There are no trendy gimmicks here, just a great experience.
Performance During Use
From the first use, it calms any redness, giving your complexion a gorgeous glow from day one. Users report an increase in hydration immediately after cleansing. The lather feels like a skin conditioner, not just a cleanser.
Skin Post Use
The vast majority of users agree that their pores appeared far less clogged than they were before cleansing. There is no feeling of tightness post-use at all, even before moisturizing. The comforting veil left behind by the prodigy is not an irritating, sticky residue but rather a barrier that helps keep in moisture and boost the efficacy of the rest of your routine.
Packaging
Design and Feel
Both the travel and full-size options come in a tube with a flip cap, making for easy product use. The jump option does come in a standing dispenser with a pump action, which is even simpler to use.
Functional, Luxurious, Travel-Friendly?
Both the travel and full sizes are travel-friendly in terms of space, and the travel size won't cause you any issues at airport security. The product inside remains the same, hard, hard-working, gentle, and deluxe product, no matter what the size. So, yes — it is both functional and luxurious.
Ease of Use
It couldn't be simpler: flip the cap and squeeze out a small amount of product (or one pump’s worth if you have the jumbo size) onto clean, wet hands. Apply to your face and lather all over your face and neck. Rinse thoroughly.
Price Point
This luxury product doesn't come at what many would consider an excessively luxurious price point, especially if you select the jumbo size option. Fresh also offers product promotions from time to time, so keep an eye on their website, particularly around the holidays, for great deals.
Price Per Size
- Travel Size: 50 ml / 1.6 fl oz for $16
- Full Size: 150 ml / 5 fl oz for $39
- Jumbo Size: 400 ml / 13.5 fl oz for $78
Value for Money
Since a little goes a long way with this product, any of the size options provides good value for money. That said, the jumbo size provides the best value for money, as with many bulk versions of products, so that's the one that we most highly recommend purchasing.
Competitor Comparison
Fresh does the same excellent job as many other luxury brands, but often at a much more reasonable price point. The inclusion of natural ingredients makes Fresh products, this face wash in particular, stand out head and shoulders above the competition.
Audience Fit
Best For
This product can be used on all skin types, even especially sensitive ones, thanks to its incredibly gentle formula.
Beginner-Friendly or Advanced?
This is definitely a skincare-beginner-friendly product that requires no ambitious tools or procedures. That said, even skincare veterans will enjoy this cleanser because of its luxurious nature.
The Fresh Soy Face Wash is an excellent choice for gentle but effective cleansing and giving yourself the luxury feel of a salon treatment at home. Even those with the most sensitive skin will love this product, and your skin will never be more hydrated, protected, or beautiful.
Leave a Reply