While online casinos have become increasingly popular in recent years, there is still an arguable lack of focus on females. It is one of the biggest criticisms the online casino realm faces, that it is a male-oriented market. While that criticism has been valid in the past and to some degree still is, many online casinos are now attempting to appeal to women.
Marketing departments of online casinos are finally getting the message that women want to feel welcome too. Venues such as the online casino NetBet now have games and features that focus specifically on female users. On the surface that’s a meaningless statement, but in this article, we will look at how casinos are tailoring their experience to women.
What is clear is there’s a change happening. Traditionally, online casinos were brooding places with dark graphics, while game promotions focused on competitive macho language. Over the last year, a trend has started where online casinos are changing tactic to appeal to female users.
Marketing directly to women as much as men is a sensible decision. 50% of the population is female and women are just as likely to want to play at an online casino as men. Just like male players, women value online casinos for their ability to provide a platform for fun and a chance to win some money.
Online casinos that are more female-friendly have brighter colors and not have the win-at-all-costs language of male-focused venues. Online casinos have also made the mistake of believing women do not want to play table classics like poker and roulette. Instead, they have tried to entice female users with bingo and online slots.
Social casino games on mobile platforms have shown women love to play poker as much as men. While it has not transitioned to online casinos yet, it is hopeful casinos can make women feel more welcome when playing the classic casino games.
Mobile technology is an interesting part of the relationship women have with online casinos. Studies have shown female users prefer to visit an online casino game from a mobile phone. This means that females likely to play less at casinos but value online venues that have a mobile-optimized experience.
Males are more session players, sitting behind a PC for hours to play casino games. Women like the pickup and play nature of smartphones.
Since online casinos have appealed directly to women, they have concluded something that could make females more valuable customers. Specifically, user data shows that women are more likely to choose an online casino and stick to it. Men typically move around multiple casinos and are less loyal to a single one.
Because of this difference between the demographics, online casinos are now in competition to entice female users.
It has taken a while for the casino industry to realize women like to gamble as much as men. In fact, over 45% of all people who play casino games online are female, highlighting why casinos are finally realizing the value women bring to the industry.