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    Home » This & That

    Why Ecommerce Needs Analytics

    June 8, 2017 by Jenn Leave a Comment

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    Many ecommerce vendors know they need to break into analytics, but are reluctant to do so. While analytics can be admittedly daunting, data is really just another way of telling a story about your visitors. Where do they come from? What are they doing once they are on your site? What drives them to the check-out button, or what prevents them from purchasing your goods?

    Not only are data analytics good for gathering these findings, they also provide insights to improve conversions and the customer experience.

    Below we’ll look at a few of the reasons ecommerce vendors ought to adopt analytics and what you can do to get started.

    Incoming Traffic

    Everyone wants to drive more traffic to their website, but without the proper data, vendors can’t make informed decisions about resource planning. Be sure to adopt tools that assess traffic coming from popular search engines, social media pages, partner websites, on-site blogs and more.

    Once you know where your audience is coming from, you can adjust your strategies to save money on advertising, reaching new potential shoppers or increase focus on certain methods of outreach.

    Cart Abandonment

    Cart abandonment is basically a four-letter word for ecommerce owners. Believe it or not, almost three-quarters of the world’s online shopping carts are deserted! How can someone get so far through the check-out process without closing the deal?

    With a little data and detective work, you can remedy this fiasco. Google Analytics is a wonderful mechanism for tracking online audiences and analyzing their behavior, from first click to check out. Integrating Google Analytics is easy depending on your platform provider. Shopify, for instance, is a cloud ecommerce platform that allows vendors to copy-paste Google’s code into their settings page.

    Search Term Report

    What content or products drive customers to your store? Unless a consumer is already familiar with your brand, they likely arrived at your site via search engine. Which is why it’s crucial to understand the search terms they used.

    If you sell pop-culture clothing, but most of your prospective consumers arrive to your site searching for “Star Wars sneakers,” you may want to increase the prominence of that specific product on your site.

    Social Media Analytics

    It’s not only valuable to learn which social media services are driving web visitors to your ecommerce site. It’s also important to understand which posts are performing well. For instance, a Twitter update about a ‘how to’ blog post might pull more clicks than a tweet about an upcoming sale.

    Try using tools like Twitter Analytics to monitor high-performing posts, or spring for a service like SproutSocial to monitor multiple accounts from a single platform.

    A/B Testing

    Of course, data analytics should also be used on your site to determine the best ways to improve the customer experience. A/B testing analyzes two versions of a page or element to determine which appeals more to shoppers.

    Which technique inspires more conversions: placing a prominent “clearance sale” image at the top of your homepage, or a photo scroll of popular products? A/B testing will let you know.

    Email Marketing & Open Rates

    Some e-store vendors are dismissive of email marketing because they think it’s outdated, but nothing could be further from the truth. In actuality, email marketing has one of the highest ROIs for ecommerce sites; for every $1 invested, stores see $45 in return!

    Certain services like MailChimp track user interactions including open rate, top-performing links and most engaged subscribers. This way, you know exactly what factors are serving your business and what is merely fluff filling your email.

    Turns out analytics isn’t so scary after all. So, what are you waiting for? Start exploiting your data today!

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    • FAA reasonable suspicion training is a critical component of aviation safety. It enables air carriers, crew members, and passengers to recognize signs that may indicate a potential threat or suspicious activity onboard an aircraft. By effectively identifying these indicators, the training helps ensure that pilots and other personnel are able to take appropriate actions in order to protect themselves and those aboard the aircraft. In this blog post, we’ll take a look at why FAA reasonable suspicion training is so important for aviation safety. At its core, FAA reasonable suspicion training is designed to heighten situational awareness and help personnel recognize changes in behavior that might indicate suspicious activity. To do this, the training draws from a variety of scientific theories and practices that help personnel identify subtle clues or patterns which might otherwise go unnoticed. Definition of Aviation Safety and FAA Reasonable Suspicion Training Aviation safety is defined as the measures taken to reduce the number of aircraft accidents and incidents. This includes both pre-flight and in-flight procedures, from proper training and operational practices to maintenance and inspection protocols. FAA reasonable suspicion training is an important part of aviation safety since it teaches personnel how to identify potential threats or security risks onboard an aircraft. This helps ensure that personnel are better prepared to take appropriate measures if necessary.  The Benefits of FAA Reasonable Suspicion Training A. Increased Awareness and Alertness FAA reasonable suspicion training helps to heighten awareness and alertness among employees, crew members, and passengers. This increased level of awareness helps personnel recognize subtle changes in behavior that might otherwise be overlooked or dismissed as “normal.” B. Improved Situational Assessment Because FAA reasonable suspicion training teaches personnel how to accurately identify potential substance abuse, risks onboard an aircraft, it helps improve the overall situational assessment. This improved capability allows personnel to take appropriate action quicker than before. C. Enhanced Communication Between Aircraft Personnel Finally, FAA reasonable suspicion training helps to foster better communication between personnel onboard an aircraft. By teaching personnel how to recognize changes in behavior and identify potential disturbances, the training encourages individuals to share any concerns they may have with their fellow crew members or passengers. This improved communication can be beneficial for everyone aboard the aircraft.  How to Implement FAA Reasonable Suspicion Training Successfully A. Establish Clear Guidelines and Standards A clear no drug and alcohol policy should be established and communicated to all employees. This ensures that personnel are aware of the consequences for violating these standards, as well as being able to recognize potential signs of intoxication. B. Train All Aircraft Personnel on the Basics of FAA Reasonable Suspicion Training FAA reasonable suspicion training is most effective when it is ongoing and reinforced on a regular basis. By continuously educating personnel, you can help ensure that they remain aware of any changes in behavior or security risks. C. Develop SOPs that are Consistent With FAA Regulations It is important to develop standard operating procedures that are consistent with FAA regulations. This helps ensure that personnel onboard an aircraft are able to take the appropriate actions when necessary, as well as understand the consequences of failing to do so. D. Monitor Compliance With Reporting Requirements Regularly Finally, regular monitoring of reporting requirements is key to ensuring compliance with FAA reasonable suspicion training. This helps ensure that personnel are following workplace guidelines and not working while impaired, which is a key part of aviation safety. By implementing these four steps, you can ensure that FAA reasonable suspicion training is successful and your aircraft personnel remain aware of any potential security risks. This in turn ensures that everyone onboard the aircraft remains safe and secure.  E. Utilize Technological Resources to Assist With Training  In addition to the above steps, technological resources can also be used to assist with FAA reasonable suspicion training. For example, utilizing mobile applications and video conferencing tools can help personnel stay up-to-date on the latest safety protocols and regulations. This can be a valuable tool in ensuring that all personnel remain informed and prepared to take appropriate measures if necessary.  FAQs Q: What is FAA reasonable suspicion training?  A: FAA reasonable suspicion training is a type of training that helps personnel recognize signs and indicators of employees being "under the influence" or other potential threats onboard an aircraft.  Q: Why is FAA reasonable suspicion training important for aviation safety? A: FAA reasonable suspicion training is important for aviation safety because it helps personnel recognize changes in behavior that might otherwise go unnoticed. By teaching personnel how to accurately identify potential substance abuse and security risks onboard an aircraft, the training increases overall situational awareness and helps personnel take appropriate action quicker.  Q: What are the benefits of FAA reasonable suspicion training?  A: The benefits of FAA reasonable suspicion training include increased awareness and alertness among personnel, improved situational assessment, and enhanced communication between aircraft personnel.  Q: How can I ensure that FAA reasonable suspicion training is successful?  A: To ensure that FAA reasonable suspicion training is successful, it is important to establish clear guidelines and standards; continuously train personnel; develop SOPs that are consistent with regulations; monitor compliance with reporting requirements; and utilize technological resources to assist with training. All of these steps help ensure that personnel remain aware of any potential security risks onboard an aircraft, improving overall aviation safety.  Q: How can I provide feedback if I have more questions about FAA reasonable suspicion training?  A: If you have more questions about FAA reasonable suspicion training, please contact your local aviation authority or the FAA directly. They will be able to provide additional information and answer any further questions you may have. Alternatively, you can also reach out to an aviation safety consultant for additional guidance.  Conclusion FAA reasonable suspicion training is an essential tool for aviation safety. By teaching personnel how to recognize subtle changes in behavior that might indicate a potential threat or intoxication, the training helps ensure that aircraft personnel can respond quickly and appropriately when necessary. In addition, this type of training also encourages better communication between personnel onboard an aircraft which can help improve overall safety. All in all, FAA reasonable suspicion training is an invaluable tool for aircraft personnel and should be embraced as part of any aviation safety program. 
      The Science of Detection: Why FAA Reasonable Suspicion Training is Crucial for Aviation Safety
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    About Jenn

    Jenn, AKA "The Rebel Chick," is a 40-something Gen Xer who strives to help her readers live their best lives possible. Whether it be through sharing new recipes, sharing her dating stories, or encouraging people to embrace adventure and travel, she aims to inspire people to live full, happy and authentic lives.

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    Hi, I'm Jennifer! I'm a Miami native and I love sharing easy dinner recipes, baking recipes, travel ideas and general Miami Lifestyle fun! Follow along for inspiration on how to make the most of your life!

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