Earlier this week, I received a pitch from a PR company that I have not worked with before. I am always a little excited when someone new approaches me, as I am still in the beginning stages of building my blog and establishing relationships with PR companies and brands.
However, once I began reading their pitch, a knot began to form in the pit of my stomach...
I won't share the entire email because the company that sent it to me isn't the point - it's what they wanted me to promote.
An extramarital dating site?
What the what?!
Honestly, my first thought was that it was a joke. But then I began to read the press release.
Here's an excerpt from the PR rep's email to me:
Although Gle eden is not the first extramarital site on the dating scene, it is the first dating site that is completely developed by women to cater to women's needs. Other websites focus on the needs and wants for men to have physical affairs without being discovered. Gle eden goes beyond that crude concept and promotes honesty and freedom within a couple. In an age where divorces are multiplying, extramarital affairs can intervene as therapy for a couple. Glee den is a facilitator of confidence where people can disregard the infidelity taboo with guaranteed discretion. The organization's ability to strengthen and revive relationships is highly commended by its 1 million plus members.
So...what about my blog makes this PR rep think that I would promote a website dedicated to helping married women have affairs?
What exactly is it about my stories of being involved in a very happy, loving marriage for over 10 years makes them think that I would be a good fit for a company that promotes violating the vows of marriage?
Talk about PR fail!