Planning events can be time consuming and costly, with no real guarantee that people will be able to make it to the actual venue to attend. This can be especially challenging when you have to worry whether you will sell enough spots to make up for the costs that you have incurred while planning, such as venue, food, and any electronics that may be needed.
As technology grows and changes, though, people find that they can use it to their advantage for things like meetings and even events. If you haven't considered hosting your events through things like Blue Jeans streaming then it's time to look at all of the benefits that come from it.
Reach a Larger Audience
With online live streaming, you can reach a far wider audience than you could in an actual physical venue. In an article on Web Analytics World, it says that most events have the issue of dealing with a geographical restriction, as most events are done in a physical place and not live streamed. With live streaming, though, you have a chance to reach a world wide audience.
People who otherwise wouldn't have paid any attention your event or message, due to time constraints or not being able to travel, would be able to join in online in the comfort of their own home or office to attend. This could increase your audience to far more than any physical venue could hold, and you wouldn't have to worry about limiting it down.
You can reduce your costs for planning events by streaming, especially if the event takes place completely online. No need to worry about the costs of a venue, any food you might have had to provide, and any traveling necessary, whether it be plane or car to get to the venue. This means less money coming out of the business to set up events. The only pricing needed for online streaming is the price of the streaming software, such as BlueJeans streaming, but that cost will soon pay for itself.
Chance for New Revenue
One of the ways that the software costs can pay for itself is that by hosting your events online for a much wider audience, you have the chance to bring in more revenue for your business. A business can end up with more prospective clients after hosting an event online as those clients get to see how you handle your event and business. It can increase traffic on the website and get more people talking about your business too.
It has a chance to increase brand awareness, as Buzzom points out. You will be reaching out to the online community and getting your brand name out there. If you have a chance to record the event, too, people who are looking for the niche your business might provide would be able to find the video and see how you conduct business. This kind of buzz about your business can increase your number of clients, as well as get people talking about you.
Better for Environment
This is a small but important piece of the puzzle, as companies who are trying to lower their carbon footprint are becoming more popular with clients. As online streaming takes out the need for traveling by participants and audience, that cuts down on how much fossil fuel is used by everyone in attendance. Fuel from planes, buses, and cars won't be needed as people can just join the event and conversation online.
Online Interaction from Audience
Another great benefit of hosting your event online is the ability to interact with the audience through the broadcast. You can personalize your broadcasts that way by accepting questions and comments throughout the stream. By answering questions and letting your customers and audience chime in, you are adding value to the video, as said by Maximize Social Business.
This kind of live interaction makes the viewers of your event feel that you care about their questions and opinions. You have a greater chance to keeping them engaged if you let them be part of the conversation. This can lead to richer content and getting more information out there for them to take in about your business. Viewers may ask questions that you might have otherwise forgot to bring up, which can include important aspects that help your business stand apart from others like you.
Don't Miss Out
All of these benefits stand to reason that you can only help your business by adding things like BlueJeans streaming for your events and meetings. You have a chance to not only reduce costs for events, but to also increase revenue for your business by being able to get the attention of a much wider audience. The small costs of the software will be nothing compared to what you will be able to gain.
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