Now that I am officially a blogger – a real blogger, however small-time I may be – there are tools of the trade that I need to learn about.
One of the biggest, if not the biggest, of those tools is Search Engine Optimization. What is that? Oh, it’s a little thing that we in the blogging world refer to as the dreaded S. E. O.
Search Engine Optimization is the process of improving the visibility of a website, or in my case, a blog, in search engines via the natural or algorithmic search results. When SEO is used effectively, post written on a blog, or a website in general, show up higher in search engine results, which leads to a greater likelihood that people will visit your blog. As a blogger, it is all about bringing in more people to read your blog!
SEO optimization of your blog with the right keywords, minimizing the amount of time it takes for your pages to load, and writing great articles are what lead to a higher page rank. As I learn more about the monetization aspects of blogging, I’ve learned that page rank is what public ration firms look at when selecting you for opportunities…and it’s pretty difficult to build that page rank without proper SEO.
There are a ton of SEO improving techniques out there, from plug-ins that help you create the proper key-words for your posts, to SEO companies that audit your blog and suggest improvements. As I am trying to improve my page rank of 1, I am concentrating more and more on SEO.
Time will tell if it begins to work!
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