April GoLightly, national style & lifestyle blog personality with a passion for fashion and entrepreneurialism in South Florida, will be premiering “Startup is the New Black,” an independent documentary film featuring an inside look at the world of South Florida fashion startup companies. The film, highlighting these fashion houses’ highs, lows and everything in between, will be screened for the first time at Miami Fashion Film Festival on September 11, 2014 from 9:00 p.m. to 10:30 p.m. at Miami Beach Cinematheque.
“We are very excited to showcase the fashion industry and startup culture right here in South Florida and thrilled to be screening the film for the first time at the Miami Fashion Film Festival,” said April Erhard, Editor-in-Chief of South Florida Lifestyle Blog, April GoLightly (www.aprilgolightly.com).
“‘Startup is the New Black’ sheds some needed light on the countless facets of the fashion industry within our community-- from fashion apps to accessory design; there is talent and passion around every corner in South Florida and we want the rest of the country to see what we see.”
“Startup is the New Black” was produced and directed by Sunstone Productions, the Boca Raton film production company owned by April Erhard and husband, Kevin Erhard. April Erhard acted as Producer and Kevin Erhard was the Director and Editor. The husband and wife team of Christian and Ecaterina Pareja assisted as well, with Ecat acting as an additional camera operator and Christian providing location sound recording, as well as performing the final audio mix.
Tickets for the first screening on September 11, 2014 will be available at www.StartupistheNewBlack.com starting August 1st and are $12 per person.
Featured South Florida Fashion Startup Companies:
Brad Liff, founder of Fitting Room Social.
The Scandar Sisters, co-founders of Vividly.co.
Anca Bettencourt, founder of Penny’s Dreamology.
Mitali Saxena, founder of a mobile app called Fashom.
Cristina Llanos founder of Lost in Lusso.
Larisa Jevtovic, founder of Shopping Minute.
Tatiana Torres, founder of Furor Moda.
As well as recent MIU graduate and fashion designer Pilar Tarrau.
Neil Ramsay, a specialist in startup operations, acts as a guide through the film.
ABOUT SUNSTONE PRODUCTIONS
Sunstone Production is a South Florida video production company which produces and independent films, corporate, cooking and fashion videos. For addiction information, go to www.sunstoneproductions.net
ABOUT APRIL GOLIGHTLY
April GoLightly is a fast growing, South Florida fashion and lifestyle blog based in Boca Raton. It connects over 20,000 monthly visitors with programming covering everything from shopping and beauty to entertainment and family, giving readers all the tips, tricks, and tools they need to live a more beautiful life. For additional information, go to www.AprilGoLightly.com
Jill
Wow! What a great documentary on such a cutthroat industry. Looks great!
Kimberly Conover
I used to live in South Florida so I'm glad to see that someone is highlighting all the talent in the area. I love start-up companies!
Julie Cohn
This is so interesting to me--so much talent in South Miami!
Sarah
Love that the start-ups are getting exposure! What a difficult industry to make it in... brave souls to go for it!!
Marcie W.
I have heard my share of stories about the difficulties in the fashion industry. It would be interesting to get a real look behind the scenes.
Cristina Llanos
Love seeing all the positive responses to the documentary. It was such a fun experience to be a part of!
Schultzy beckett
I love very wise and creative necklace and clothes matches. I have been looking for good necklaces since…years… Bought a few I dont wear… Couldn't understand how it worked.Then I saw a friend of mine one day who was wearing a necklace I would never had buy but suited her extraordinarily. I got something that day: It was perfectly related to the texture and colour of her hair, and had a stone the color of her skin (a rhodocrosita, a stone I always found unsignificant). The necklace itself was not that beautifull, but there it was, it became gorgeous because of the perfect fit. This is a kind of beauty I like! Here the choice is made more in terms of match than in term of contrast. Also it created a continuity, hair and necklace, sort of a collar around her face, the way maybe fur collar the same tone than your hair suits you so well. Since that day I am looking for dark gold, cooper jewelery…instead of silver, more related in colour to my skin and hair. I find skin colour jewelery ( natural wood etc…) can even lighten an outfit, creating more "skin" and "nude" zones.