Let’s talk about how difficult it is to care for our red hair, shall we? I am not a natural redhead, but my brown hair turns auburn every summer! I love dying my hair red, and I am all about Red Hair, Don’t Care With Nexxus Color Assure System because it keeps my dyed red hair vibrant and fresh longer!
Back in my early 20s, I dyed my hair red for fun. Now that I am in my mid-30s, I dye my hair to cover the grays that are slowing invading…and I’ve remembered something during this process: a beautiful head of red hair takes a lot of work!
Red hair fades so quickly, can easily turn brassy and wowza, it really dries your hair out! After dying my hair a new, redder shade of red a few weeks ago, I started using the Nexxus Color Assure System that I received complimentary from Nexxus through Condé Nast to try and keep this red looking as fabulous as it did on the day I dyed it – and it is working!
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Red Hair, Don’t Care With Nexxus Color Assure System #ColorAssure
The Nexxus Color Assure System is a four step process that includes a Pre-Wash Primer, Shampoo, Conditioner, and Glossing Tonic.
The NEW Nexxus Color Assure System is the first oil-infused color care system by Nexxus, and it provides color protection twice as long as regular hair care products when all four products are used as directed.
I have never used a four step process before and I was excited to try this system out and see if it actually helped keep my newly-red head of hair looking vibrant and lustrous.
The system begins the Nexxus Color Assure Pre Wash Primer, then you use the Nexxus Color Assure shampoo and conditioner as you normally would when washing your hair.
Once you are out of the shower, simply spray on the Nexxus Color Assure Glossing Tonic to lock that color in before you style it as usual.
The Nexxus Color Assure Pre Wash Primer was a bit foreign to me, as I have never used a product on my hair before getting into the shower.
It has a special formula that prevents your hair color from fading, so that it stays as vibrant as the day you dyed it.
How to Use the Nexxus Color Assure Pre Wash Primer
Before you get into the shower, you will apply five to seven pumps of the product to the palms of your hands and starting at the ends, which tend to be the most dry, work your way up to the root.
Note: Only apply enough so that hair is soft and silky, but not saturated or oily. If your hands are greasy after applying the primer, you’ve used too much!
I made this mistake the first time I used it and I had to wash my hair twice to really get my hair clean. Once I got the hang of it, it’s been simple to use!
It also smells really good, which was a pleasant surprise. To achieve the best results, follow the Pre-Wash Primer with Nexxus Color Assure Vibrancy Retention Shampoo and Conditioner and finish with Nexxus Color Assure Glossing Tonic before you style your hair.
While the Nexxus Pre Wash Primer seems to be the most important part of locking in that color, the entire system works together to keep your hair vibrant!
The most important thing to keep in mind when using the Nexxus Color Assure System is that you must begin using it when you dye your hair! I made sure I had a picture taken on the day I dyed my hair so that I would have a frame of reference…
The photos came out pretty dark but you can tell that my hair is really red! One of these days I am going to become best friends with a photographer and beg them to help me with photos for my blog…
Until then, I have to settle for asking whomever happens to be around to snap a photo for me.
After using the system for about three weeks, my hair is still RED – not brassy and orange, not dried out and dull, but nice and pretty. The Nexxus Color Assure System is definitely working, what do you think?
Get long-lasting color vibrancy for up to 40 washes with Nexxus Color Care Conditioner for Colored Hair. Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this color safe conditioner for color-treated hair protects essential proteins within the hair fiber while enhancing color vibrancy.
This deep conditioner for color-treated hair helps extend and protect hair color while helping colored hair look smooth and soft. This color protecting conditioner also helps moisturize and keeps colored hair looking healthy.
Try the new Nexxus Color Assure Pre-Wash Primer as part of the Color Assure System the next time you dye your hair – I think you’ll be amazed at the results!
You can find the Nexxus Color Assure Pre-Wash Primer, Color Assure Vibrancy Retention Shampoo, Color Assure Vibrancy Retention Conditioner and Color Assure Glossing Tonic in mass retailers, select drugstores and supermarkets nationwide.