Many people enjoy a great drink. Many of us practically crave one on a Friday night. A nice glass of wine in front of the home cinema system with our family can be a wonderful experience. Of course, taking drinking too far can have some disastrous results. However, it does seem that in many cases, drinking attitudes worldwide are becoming more mature and interesting. There are many practical, cultural and busienss reasons for this, and we’d suggest that the following can have an impact. Reading this might change your attitude to how you view your own drinking consumption and perhaps nurture healthier ideas from there:
Beer As An Art Form
Wine and spirits have long been considered things to gently sip on, to savor the taste of, and to enjoy with people. Beer on the other hand has often simply been a measure of either drinking to excess or drinking for the sake of it. There have been some wonderful historical ales and other forms of drink, but nothing like fantastic work completed by craft beer aficionados all around the globe. Now, beer is becoming more and more like an art form. Flavoring the hops, understanding the processing methods and trying to do something unique has all culminated in some very excellent ideas, and some very experimental tastes. For that reason, beer has rocketed to the top place as one of the most exciting forms of drink to sample and try.
It’s Easier Than Ever To Start
This is the most exciting point in this list. More and more beer guides are available, the means of opening and running a distillery are much easier and cohesive than ever before, and the audience for new and inventive beers is massive. This is intrinsically exciting, and can really lend to some excellent products.
If you feel you’d like to start this, you might start off with a homebrew kit. Then, slowly expanding your operation you might purchase a few casks to allow the beers to ferment, and then this might grow into registering with your food authority and selling with the appropriate licences or simply allowing your family to taste. You never know how this might turn into a bank loan that allows you to develop even more of your much fawned over product. Add a fun, silly name, sell in the right places, and before you know it your hobby could be everywhere. It’s this sense of grassroots development that has made beer such an exciting and novel prospect for a lot of people in recent years.
Beer is being brought back into the public consciousness as a humorous art form. One with some tact and some subtlety, but one that can seem friendly. Outlandish can names, can design and many other excellent forms of branding have left some hilarious marketing and products to enjoy, while still never spoiling the integrity of the base product.
This lighthearted approach has changed beer from something to ‘get wrecked on’ to something people treat with a little more respect. We care about the process now. We know we deserve better. We might sip on three or four beers on a night with a higher ABV and a stronger taste, as opposed to ten or fifteen cheap ones that we forget as soon as finish.
For all this, and the healthier attitudes that craft beer has brought along with it, we should all thank microbreweries at large.
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