Disclosure: I’m proud to partner with CVS/pharmacy and Colgate Enamel Health for this oral health campaign. All opinions expressed are my own, and all product claims or program details shared should be verified at CVS.com or with the appropriate manufacturer.
It's important to help your kids establish a good oral hygiene routine that they can carry into adulthood. It has been years since I've had to actively remind my teenager to brush her teeth, but it's always good to boost the habit with the best products and practices. And of course, I strive to maintain a good routine myself! Children - even teenagers - learn by example. Colgate® Enamel Health™ toothpaste and Colgate 360°® Enamel Health™ Manual toothbrush are products designed to help protect enamel, which is vital to a healthy smile. Now that Angeline has completed her orthodontic work and straightened up her teeth, we have to make sure that they aren't just pretty, but healthy too!
The term enamel is tossed around a lot lately, but do you really know what enamel is? It's a strong barrier that provides the first layer of defense for your teeth. Think of it as your teeth's coat of armor! Enamel is the hardest substance in the human body, but it can chip and crack with daily chewing, biting, crunching, and grinding. I once chipped the enamel on one of my front teeth by biting a lemon drop. No joke! Tiny bacteria also creates acids that can cause enamel to erode, yuck!
The scary thing about enamel is that once it's gone, it's gone! The body doesn't replace enamel and that's why products like the Colgate® Enamel Health™ line are so important. The Colgate® Enamel Health™ toothpaste is a new multi-benefit toothpaste that has an active fluoride system to help replenish natural calcium and other minerals back into weekend enamel, filling in rough spots. Using a safe silica that polishes the enamel surface, it helps prevent germs from sticking as well as making the enamel stronger and more resistant to acid.
Colgate has created packaging that includes a touch-and-feel patch showing the difference between smooth healthy enamel and damaged, rough enamel.
The Colgate 360°® Enamel Health™ Manual toothbrush is designed with a raised cleaning tip to get to hard to reach places and has soft bristles - 48 percent softer - to allow for gentle cleaning. The toothbrush also produces significantly less wear on your teeth and gums.
The Colgate Enamel Health range includes:
Enamel Health Whitening Toothpaste in 4.0oz ($4.49) and 5.5oz ($5.49).
Enamel Health Sensitivity Relief Toothpaste in 4.0oz ($4.49) and 5.5oz ($5.49).
Colgate 360° Enamel Health Manual Toothbrush in single ($5.49) and two pack ($9.99) options.
Save on Colgate at CVS with the ExtraCare Rewards Program!
Right now, you can purchase and save on the Colgate® Enamel Health™ line at CVS/pharmacy through the ExtraCare rewards program and take advantage of their great weekly ad offers!
With the ExtraCare program, shoppers save and earn on nearly everything they buy in CVS stores, from beauty products to gifts and everything in between - including Colgate® Enamel Health™ products. By purchasing specially advertised items, you can earn ExtraCare Bucks - essentially free money - that pay out at the time of purchase. I recommend signing up for the ExtraCare card and swipe it each time you shop. You'll also earn 2% back on all qualifying purchases, which is paid back to you quarterly in the form of credits that you can apply towards future purchases. Just make sure that you use your registered CVS ExtraCare rewards card each time you shop so that you don't miss any opportunities to earn! You can even shop using the CVS app to earn your ExtraCare Rewards!
Mandatory entry: Me me which Colgate Enamel Health product you'd like to try in the comments below.
Retweet this post (may be done once per day)
Leave a relevant comment on this post. Don't forget to leave me the URL to your comment in the comments here!
This giveaway runs from October 9 to October 16 and is open to US entrants only. One winner will be chosen using Random.org.
I would like to try the Enamel Health Sensitivity Relief Toothpaste
tbarrettno1 at gmail dot com
Robin (Masshole Mommy)
I always use Colgate toothpaste. I am going to try this kind next time 🙂
I have sensitive teeth, so my dentist says I need stuff that helps the enamel health of my teeth to help them not be so sensitive. This line is perfect for me!
That's pretty neat that they have the special packaging so you can feel the difference between healthy and unhealthy enamel. I'd love the whitening one. I have big teeth, so I'm self-conscious about them.
We love Colgate... we all use it. Thanks for the giveaway... It is so important to take care of our teeth, especially our enamel.
Cathy @ Our Mini Family
I've been using Colgate for years--lately I've been on an Arm & Hammer kick, but this Enamel Health sounds fantastic. I may need to drop by CVS and pick some up later this week!!
I have trusted Colgate products for so many years and this just makes it even better. My husband would really benefit from the Enamel Health Sensitivity Relief Toothpaste.
I love Colgate products! I've tried their Optic White line and really feel like it brightened my smile!
My daughter has to use Enamel Health toothpaste. This is one of her favorites!
Debi @ The Spring Mount 6 Pack
This sounds like a great toothpaste. You've got to do everything you can to keep that enamel. Nobody wants gray, sensitive teeth.
I would love to win a 360 Enamel Health tooth brush! Looks like it could help keep my smile in good shape for a long time.
we love Colgate. My hubby could certainly benefit from a sensitive toothpaste that strengthens his enamel.
I use a sensitive toothpaste but not one with enamal protection. I will check this one out next time.
Francine @ Teresa's Family Cleaning
We are a Colgate family! I have sensitive teeth so this product would be great for me!
I'm going to pick some of this up. My teeth are already sensitive so I want to protect the enamel I have left.
Mama to 5 BLessings
That sounds great! I am very fond of this brand, I will have to check it out!
I love that it focuses on enamel health as I think this can be a problem for some. I don't want to lose it because you are right about it being gone when it is gone! Scary!
I didn't know Colgate made this. I'm going to pick some up. Gotta protect that enamel!
I'm going to get this for my daughter. She has wonderful teeth, and I'd like to keep it that way.
Im sure this would be a great toothpaste. Ill have to keep an eye out for it.
I love Colgate products. Now I really wish I had a CVS near me.
We love our colgate to keep our teeth clean, white and sparkly!
I love Colgate. I will have to try this variety out next time.
this would make for a great stocking stuffer. i like to give/receive toothpaste and toothbrushes as a holiday gift. LOL
We use Colgate products and have for years. I like the whitening toothpaste.
My family has a history of weak enamel so I think I could really benefit from using the Enamel Health Whitening Toothpaste