Hey Rebel Chick fans, this is Sheila from Living Smart Girl. I am a fellow writer and friend of Jenn’s and she sent me on a great press trip in her place. Excited to help her out, as well as learn all about Ford and be front and center for their latest unveil, I packed my bags and boarded the plane for Michigan last Monday. It was a quick and busy trip, but lots of fun and I learned so much about Ford.
Tuesday was a busy one, and my day started early. I was down for breakfast by 7am., and then we all loaded onto buses to head to our destination which was the Ford Production Development Center. We all gathered in a huge conference room and were greeted by Moray Callum, Joe Hinrichs, and Raj Nair. They spoke about the ideas and visions for Ford. It was a bit overwhelming, and all so new to me since I had never been to a press trip.
I was very intrigued by everything they had to say, buy my brain was spinning. I guess, being a small town girl I didn’t ever put much thought into vehicles and all that went into the design, production and marketing. Now, I can’t stop thinking about it all.
I was super excited to be among the first that got to see the new 2015 Ford Edge. It was a very stylish, and more technology added it makes for a fun, safe, and reliable vehicle for anyone. Available spring of 2015, you can look forward to some amazing changes in this vehicle.
Things like ~ a new bold design that increases your headroom, legroom and the cargo space, but still keeping the 4 door, five seat comfort. The Ford Edge also features more semi-automated and driver assist technologies than any crossover on the market today. Nothing better than climbing in a vehicle that makes driving safer, easier and more dynamic.
Ford Edge is also the first vehicle in North America to bring you Enhanced Active Park Assist and the Side Parking Sensor. These features make parking way less stressful, and we all know how stressful parking can be sometimes. Also, the Edge has Adaptive Steering to help drivers maneuver safely when they hit the pavement.
And, a fun fact ~ did you know that the Ford Edge is the bestseller in North America and now will be sold in more than 100 markets worldwide.
This 2015 Ford Edge is like eye candy, but smart eye candy. If you are a Ford lover now, hang onto your pants because once you see this baby you will be blown away.
After we all got to see the new Edge, we then got to go behind the scene of how they came up with some of the ideas and why. Learning about the steering, the parking, the camera’s, the motor, and every detail about this stylish new ride. Then, we all got to take a ride in a 2015 Ford Edge, and let the vehicle park us. That was so cool! It is so hard to wrap ones head around the fact that we now don’t have to fight to parallel park. I have never been horrible at it, but everyone can use help because as we all know, not everyone knows how to park so that makes for difficult parking for many.
Ford fed us lunch, and I have to say it was quiet yummy. Then they loaded us on buses and we headed out to go drive some 2015 Ford vehicles. That was a lot of fun. They had a couple different tracks for us to test out their vehicles on. The first one we all tried was the 70mph track. They had a dozen vehicles to test out so we all just piled into vehicles taking turns driving. I do think my favorite was the Ford Rapture. Oh how I would love me one of those. Then we got to ride in a van, that drove itself. Now, that was a bit freaky!! Strange to sit in a back seat, and have nobody in the front seat. Wow.. amazing how far technology has come. Then it was off to the slow speed (40mph) track which was like a race track with sharp corners and such. That was a lot of fun too. The gal I was with did a test drive in a Ford Tempo, and I did it in a Ford Fiesta. Both fun, handled really well and we just had a lot of fun. They bused us all back to the hotel so we could get ready for the evening dinner and party.
We headed out of the hotel at 6:30 and were bused to the Ford Performing Arts Center for dinner, drinks, entertainment and the big product reveal. This place was packed, as the 2nd half of the attendees showed up that afternoon. We listened to Mark Fields, Clay Christensen and Kenneth Cole talk about Ford, visions and journeys to where they are all today. Then, they reveal again of the 2015 Ford Edge.
What a fun night, and an exciting trip. Stay tuned to hear about day 2 of my Ford trip.