True story: a few years ago, I was given the best compliment of my life. I was told by a new friend that I was fascinating. Not that I was pretty, cool, smart, sexy, etc. I was fascinating. ME, fascinating! I’m smiling now, just thinking about it.
You’re probably wondering why I was so delighted by this news. The term fascination came about in the 16th century, roughly 1595–1605; it comes from the Latin term “fascinātiōn” stemming from fascinātiō and in those times, meant roughly the same thing as bewitching.
In other words, I had power. I commanded attention. For a gal with self-esteem issues, that was one of the nicest things anyone has ever said about me.
So, when I heard about this new book, Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead, I knew it was something I had to read. I wanted to know more. I had never really given much thought as to why that friend found me fascinating, I just accepted it gratefully and enjoyed it! To think that I may actually be able to create fascination, well that made me curious.
What is the book all about? Sally Hogshead, the brand executive behind Radical Careering, claims that exploiting certain “triggers” can boost relationships with the people around you. Specifically, people like employees, customers and friends.
“Fascination is ultimately an instinctive drive that catalyzes countless behaviors, including purchasing decisions. Outlining seven triggers which “bring meaning to all types of otherwise meaningless scenarios,” the author reveals how powerful brands like FedEx, Walt Disney World Theme Park and W Hotels combine such triggers as lust, power, mystique, and trust in different proportions to reel in consumers or reinforce messaging. Despite an uneven start, this slight but practical work packs a big punch.”
As I began reading through the book, I immediately knew that this was going to be a good read. She begins her first chapter with the most obvious reaction to fascination – flirtation, attraction…fornication. Because, let’s face it, sex is one of the most powerful forces in the world. Wars have been waged over it, Samson lost his power due to it, it’s been said that men think about it once every 7 seconds. Hogshead talks about how much women pay – an average of $338 a month – in order to make themselves fascinating. She proves her point right away, and I love that she sites case studies to back up her information!
Throughout the book, Hogshead explains the seven triggers of Fascination. They are: Lust, Mystique, Alarm, Prestige, Power, Vice and Trust. Each trigger causes reactions in people, whether physical, emotional or intellectual – and those reactions cause people to respond in different ways. Hogshead leads the reader through each trigger and guides them on how to utilize those triggers to become more fascinating – because fascinating equals successful.
I took the Fascination quiz and while I won’t tell you what my top two triggers were (can’t give away all my secrets now, that wouldn’t be very fascinating!), I can tell you that my dormant trigger is Trust. My test results read: “One thing’s for sure: You’re definitely not boring. People who score low on trust tend to be thrilling, passionate, and intuitive.”
Now, while I like that about myself – and totally think it’s true…it’s true, right? Right!? As a blogger, I want to work more on other triggers like Mystique, which compels others to learn more about my message. Blogging is all about sharing a message and any possible improvement I can make in that area is certainly welcome!
Whether it’s for personal gain or success in the business world, everyone can benefit from being a little more fascinating. Pick up a copy of Fascinate: Your 7 Triggers to Persuasion and Captivation and give it a good read. It is available on Amazon!
*Disclosure: This shop has been compensated as part of a social shopper insights study for Collective Bias.