Sexist Dr Pepper Ten Commercial – It’s Not for Anyone

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I don’t normally watch commercials because I watch everything on DVR…I miss out on most movie trailers that way, but hey, that’s what Twitter is for, right?

While watching last night’s episode of Saturday Night Live, I undershot my fast forward and ended up catching the end of a new Dr. Pepper commercial for their new TEN soda…

And apparently, it’s NOT FOR WOMEN.

At least, that is what the commercial said.

*scratches head*


Does Dr. Pepper realize that they just alienated half of their consumers? I understand that they want to appeal to men, but this seems like a very half-assed way to do that. Don’t the Dr. Pepper commercial writers have any better ideas? How did their advertising department not realize that this would alienate their female fans?

I grew up drinking Dr. Pepper – I love all of their products, including the diet products.

Well, at least I used to.

I don’t think I’ll be drinking Dr. Pepper anymore. You know, because it’s not for women.


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  1. says

    I was just talking about this with my wife the other day.
    First, the commercial is very tongue-in-cheek. It’s not meant to be taken seriously.
    Second, there are plenty of commercials that go the other way. “Strong enough for a man, but made for a woman.” How is that any different?

    • says

      I think there’s a difference between saying a product is NOT FOR WOMEN and saying that it’s strong enough for a man but made for women. That deodorant commercial basically says that the product can handle a man’s sweat and I don’t find anything wrong with that. I know that my husband sweats more than I do. LOL The Dr Pepper commercial? It’s just rude and offensive – at least, that is my opinion. What I find funny is that when I did a little digging on the advertising idea behind this commercial, I found that they went in this direction because statistics showed that most diet soda drinkers were woman, so they wanted to appeal to men. They should have just gone with what works – if women are going to drink the diet soda anyway, a gender-neutral commercial would have been a better choice!

  2. says

    When I first saw the commercial, I also thought it was sexist. After seeing it a few more times, I started thinking it was just good satire. It seems to be making fun of the notion that a soda can be “girly” or “manly” by taking gender stereotypes to ridiculous extremes. It’ actually poking fun at action movies (e.g. when the guy says “catchphrase” and points at the camera).

    • says

      I have only seen the commercial once…maybe I should check it out again – I didn’t even catch the “catchphrase” being said. I just get so irritated when companies tell me something is not for me! 😉

  3. says

    They are clearly trying to market a diet drink to men. It’s an undertapped market for diet drinks. It’s full of male stereotypes but is meant to be funny; technically, there is more there for men to complain about. If they actually prohibited women from purchasing the drink there’d be a problem. It’s a different marketing strategy- I’d be curious to know its effect. As a Dr. Pepper loving woman- I am not offended.

  4. says

    I missed that commercial, I used to love Dr. P but after I got pregnant with my Bella I lost taste for it. Good thing since that is a total turnoff ad.

  5. says

    Do you ever shop at World Market? Because they sell this British candy bar there and it says on the wrapper “It’s not for girls.” So I totally call shenanigans on Dr. Pepper for stealing this candy bar’s idea. Also, I like to buy that candy bar as an act of defiance. Down with patriarchy, up with candy bars!

  6. says

    I just don’t watch commercials. Then I won’t know who is offensive and who isn’t and I can just drink/eat/use whatever tastes good to me. :)

    BTW – Diet Dr. Pepper is my drink of choice. :) And still will be.

  7. says

    Lol… I felt the same way the first time I saw it … I was all “What the Hey???”

    But, one of your previous commentors is right; it is meant to satirical and you catch it better when you watch the commercial a second (or third) time.

    And, a female friend told me over the weekend that it tastes REALLY good … much better than typical diet drinks. So, maybe part of their plan was to stir up our rebellious sides — the part of us that says “Oh, yeah? I’ll drink it … who’s gonna stop me?!?!?!?!?!”

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